Full disclaimer

We have a process of legal documentation to ensure that the legal arrangements are clear for both us and you.

Our franchise agreement has been drafted by an expert franchise lawyer and in compliance with the British Franchise Association Code of Ethics. The legal agreement alone is what governs our relationship with you from a legal point of view and this brochure and any marketing material are not legally binding.

All fees and details are set out in our legal agreement, a copy of which will be made available to you in advance before signing, provided that we accept your application.

The financial projections and earnings potential set out here or given to any potential franchisee are for illustration purposes only and make assumptions on the fees charged to business clients and on the number of clients obtained. There is no guarantee that you will achieve these figures and you should not rely on any financial forecasts as a warranty, guarantee, or representation from CityLocal Ltd or any related company.

Any statements of potential earnings, income, revenue, profit, or other similar statements are theoretical. The figures that can be achieved in practice depend in particular on the expertise, efforts and actions of the individual franchisee, plus the reaction of local businesses to the products being offered. It could take 2-3 years or longer to achieve the number of customers quoted for a franchisee working full time and marketing the whole range of products. There are also costs to be deducted off the gross profits including travel, telephone, stationary, marketing, your salary etc.

Although we are currently getting many of our search phrases on Page 1 of the search results, we do not guarantee that you will always get high search engine rankings for all the local keywords and phrases you are looking for naturally and organically. We do not own Google or any other major search engine. This is a constantly changing landscape and we have to continually manoeuvre ourselves and our strategy.

However, where we can and it is affordable to do so, we will supplement the shortfall from your deliverability with Google Adwords for local searches. We will not buy any keywords or phrases associated with gambling or porn. Sponsored Adwords campaign will be live between 8:00am and 6:00pm. Google's Adwords terms and conditions will also apply.


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